I Need To Enable An Innovation Community

Innovation Through Customer Collaboration With An Innovation Community

The RightNow Innovation Community is designed to get customers involved in ideation and concept testing. It’s a comprehensive solution offering an application that captures product ideas and helps you prioritize them; an application that allows you to gather very specific, structured feedback from customers about a certain idea or concept; and an application that helps you capture feature suggestions.

Your customers have a voice and they like to be heard. An innovation community enhances the customer experience and builds loyalty by showing your customers you are clearly listening to them. Plus, a community is a much less expensive feedback medium than traditional focus groups, and it’s “on” 24x7.

Creating A Continuous Innovation Loop

Many companies now use an innovation community to crowd-source ideas. RightNow client Clorox created an open innovation hub to generate profitable ideas and uncover business opportunities around a green product line. They achieved 100 percent ROI on the innovation community in just two months with profitable new business partnerships and a steady stream of ideas.