Innovation Community Benefits
Overdeliver On Customer Expectations
Business Challenges
- Competitive pressures are building, and organizations must innovate to keep up
- Consumers are knowledgeable (and critical) about products and services they buy
- Organizations must increase product quality while reducing R&D time and cost
Features
- Ideation Center invites customers to submit ideas
- Concept Tester captures feedback
- Discussion Forums let customers share their experiences
- Robust moderation tools facilitate healthy conversation
- Extends seamlessly to your Facebook page
Benefits
- Reduce research and development costs
- Discover profitable new ideas and business opportunities
- Improve the quality of new products and services before taking them to market
- Differentiate your brand by creating a culture of collaboration and openness
- Identify your most enthusiastic customers and turn them into advocates
Resources
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AMP Uses RightNow Social Experience To Design Products
With RightNow Social Experience, AMP builds communities to engage with customers and understand their needs.
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